What you should and not include in your listing description


When it comes to selling a product or service making a good first impression is crucial and real estate listings are no exception. A crafted description can make all the difference, in attracting buyers or tenants and ensuring that your property doesn’t go unnoticed. In this blog post, we will dive into the aspects of creating a listing description that showcases the best features of your property and entices prospective clients.

The Dos

1. Highlight Key Features; Begin your listing description by drawing attention to the distinctive features of the property. Whether it’s a backyard, modern kitchen appliances, or a breathtaking view mentioning these aspects from the start can capture readers’ interest.

2. Use Descriptive Language; Bring the property to life by using language that paints a picture in readers’ minds. Emphasize details like style, quality materials used, and any recent renovations that enhance its value. The more specific and enticing your descriptions are the more likely potential buyers or renters will be intrigued to explore

3. Focus on Location; The location of a property plays a role in its appeal. Mention amenities such as schools, parks, and public transportation options to highlight its convenience and desirability.

When marketing a property it’s important to consider the convenience factor as buyers often prioritize it. One effective way to attract clients is by emphasizing the location of the property.

4. Include High-Quality Photos; A picture can speak volumes in a property listing. To make your listing more appealing make sure to include quality and well-lit photos that showcase the property’s features and spaces. Investing in photography can make a difference as visuals often play a decisive role for potential clients.

5. Mention Energy Efficiency; In today’s world energy-efficient features can greatly enhance the appeal of a property. Highlight any energy saving appliances, insulation upgrades, or solar panels to attract buyers who prioritize eco living.

6. Provide Clear Contact Information; It’s important to make it easy for interested parties to get in touch with you. Ensure that your contact information, including phone number and email address, is clearly stated in the listing. This will facilitate inquiries. Allow potential buyers or tenants to reach out easily.

7. Highlight Recent Upgrades or Repairs; If the property has undergone renovations, upgrades or repairs be sure to mention them. This information instills confidence in buyers or tenants by assuring them that they won’t have to deal with costly fixes.

The Don’ts

1. Avoid Misleading Information; Honesty is crucial when describing a property in a listing. It’s essential not to use information that might create expectations, for potential buyers or tenants.

It’s important to avoid exaggerating features or using language that may lead to disappointment, for parties in the future. Building trust and transparency is crucial when trying to establish credibility with clients.

2. Make sure not to overlook the importance of proofreading. Typos and grammatical errors can undermine the credibility of your listing. Always take the time to review and edit your description before posting it and consider having someone else give it a read through well to catch any mistakes you might have missed.

3. Be cautious about sharing personal information. While providing contact details is necessary, avoid including data that could compromise your safety.

4. While it’s essential to include details, try not to overwhelm readers with technical jargon. Keep the language accessible so that a wider audience can easily understand the points of your listing.

5. Don’t forget to mention storage space! Many buyers and renters consider adequate storage options a significant factor. Be sure not to overlook areas such as closets, basements, or attics when highlighting storage space as a selling point.

6. Remember that curb appeal matters as much as the interior when showcasing a property. Provide information about landscaping, outdoor living spaces, and overall curb appeal to give clients a view of what they can expect from the property.

7. It’s important to be mindful of pricing when trying to attract an audience for your property. Avoid setting a price that’s too high as it may discourage buyers. Similarly, underpricing can raise suspicions about the condition of the property. Take the time to research the market and set a price that aligns with properties.


Crafting a listing description requires finding the balance between providing valuable information and captivating potential buyers or tenants. By following the tips mentioned in this blog post you can create a listing that showcases your property’s features, generates interest and increases your chances of successful real estate transactions. Remember, presenting your listing in a way can greatly impact your ability to attract the clients and secure a quick and satisfactory deal.

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